A landing page is generally a developed web page that gains the lead of the customers closer to becoming your potential customers. It is a crucial element of online marketing campaigns. It is the first impression your brand makes on a potential customer based on which the customer decides to convert or leave. Your website’s well-designed landing page can help you gain leads, improve conversions and overall ROI, and drive sales.

This ultimate guide will show you how to create a high-converting landing page that engages your visitors and drive conversions. Get designed the highly-converting landing page for your website from Whizamet, the best Landing Page Design Agency in London.

The Crucial Elements of Landing Page

There are multiple elements based on the type of landing page to make it the best version. You should consider the following aspects while designing your landing page, whether you are creating it for more conversions or any other reason.

1. A Catchy Headline 

The opening of your landing page should be impressive and hold the website user’s attention. The headline should clearly define what your services or product is all about. However, it should project your product’s essence in an impactful manner. Remember, the headline should not be too long; it should be below ten words.

2. Unique Subheaders 

The subheadings tell about the main motive of your brand and the services you offer to your customers. The headings on the landing page should be unique and explain your features, keeping you above the competitors and the services only your product can provide.

3. Adding Multimedia and Images 

The multimedia elements on your website’s landing page will reinforce what you sell to your customers. It doesn’t matter if it is goods or services- go a long way to convince potential customers to make a purchase. Think it yourself like you are more likely to buy things from a good-looking website or a lifeless one.

4. Valuable Content 

A descriptive explanation about your services and products is the best way to highlight your company’s offerings; tell your customers about the benefits they will get after buying your product that others will not offer them. Describe to your customers the perks they will have after becoming loyal patrons.

5. Promises and Credentials 

Add testimonials and social proofs to prove your authenticity to your customers. These things will show the relevance of your product and services. This is essential if you are in an industry that relies on customer reviews.

6. Call to Action

Add on the buttons which take customers to signup, checkout, lead generation, and subscription forms that should be unique. It would help if you used innovative ideas, color schemes, and unique texts to make your customers signup for your lead database.

How can you create a high-conversion landing page? 

Creating an effective landing page is not a one-go step; it is an iterative process. You should use the right recipe to build a high-conversion landing page, such as the benefits or features you are highlighting on your landing page, like the color or CTA’s, etc. Moreover, you must perform regular testing and keep the conversion rates high on your landing page.

Using A/B testing 

While creating the best landing page for your website, it is best to have different variations of the elements so you can easily choose the one and make it live for the users. A/B testing helps tell which version of the landing page is best for doing the main job: “converting customers.” You can contact Whizamet, the best Landing Page Design Agency in London, to enhance your conversion rate.

Every website wants to rank high on the search engine, either to be number 1 for important industry keywords or to be the best or higher than their competitors. Trust me, rank increases or decreases lead generations, no one cares much about conversation, all they want is a high rank

Those who have that kind of dream should not be blamed, it’s actually the way up. No style of marketing strategy can increase lead rather your search engine. Rank high organically, definitely you can’t say you don’t want to spend a time to reach that limits., it definitely has to be paid for. Social media has been overlooked, as important as social media positively impact websites search engine ranking.

The question is, do you know that is possible to improve your search engine ranking through social media? If you are still doubting , it’s very possible. As this blog is to teach you how to use social ads to improve your organic ranking. Naturally, people love sharing great content on social media. Once you read a good content, you will be more than happy to share it and great content is what search engines are always looking to serve searchers.

In other words the number of shares you get on your post on social media is what increases your organic ranking.

Here are some fundamentals to improve search rankings with social media:

1. Engaging Contents

Great, engaging, high quality content attracts and compels the interest of visitors to share it. Good contents lead to viral content and become a trend on social media. This leads to high ranking and this great rewarded by Google

2. Keyword Niches

Most desired keyword pulls you to the top rank. Your first thought should be how people would search for your products and services. You can make a list of the keyword and check for traffic using Google keyword planner. Most relevant terms should be used on your social media not only on your website.

3. Get Social

Create social media pages like Twitter, Facebook, Pinterest, Instagram, Google+ and from these you can start engaging your audience.

4. Keep Connected And Growing Your Followers

This keeps your follower base huge, which will then be converted to search engine when link are shared or visitors visit and then share it with friends, when that trend keeps moving, your ranking starts improving

5. Links Should Be Include In Your Channels

Create external links to your site. This links helps people to link back to your pages. Links on social media have high online authority, this then improve your search engine optimization.

6. No Tricky Means

It’s the act of tricking search engines to improve your rank, this might not last you long. Google might detect this easily because of their improvement, therefore sooner or later, the progress might be wiped out by an algorithm update or your site might be removed from the index .

Web design and content writing goes Pari Passu. Your content shows how consistent your online presence is.

An Introductory Text On Content Marketing

I will say, without a valuable content, there won’t be a driving force to drive your customers into action. Your competition with other competitors might be shaky, which eventually leads to getting lost in the crowd. Users they say, stay on a web page for at least 20 seconds, but without a great content, there might not be great exposure of your website which if not visited consistently may not appear on the search engine.

A great content builds a large context which then converts random visitors into regular customers. Your content should involve the entire question your customer may have throughout your consumer journey. There must be a regular update of your contents. When a customer keeps reading the same content every time, they loss interest and might move to the next available one.

Your website can only generate leads with proper web design and great content marketing.

How Web Designing Impact On Content Marketing

1. Receptiveness

When your website is accessible, your contents will also be accessible. Make sure your designs are not created in a way that will slow down the accessibility to your website. Make your website easy and simple to use. You can incorporate a search feature so visitor can quickly get across the information they need. They don’t have to dig and did into pages before they find what they need, this can sometimes be irritating and exhausting, and this may make them to move unto the next easiest website. When content is published on your website it should be easy to access.

2. Website Figure / Presence

Professionalism should be what defines your site. when your website is visited, the quality and professionalism of your design and contents will be judged by visitors on your website. You might have a great content, but when the designs are not the eye-catching type, it can as well turn people away. If its not appealing, users may not trust your value. Your design must not be too overcrowded, but let it show how professional you are. This then builds confidence in your visitors and your visitors are able to remain on your site.

3. Readable

When there is inconsistency in the fonts of your contents, for example, where too much font colors and sizes are used, this becomes less appealing. The visuals of your site should be consistent where same font is used for the body and another used for the tags and titles. Readable fonts should also be used. Your content might have the right information, but when it’s not readable by your visitors, it may become tiresome; your body copy fonts should also be large enough to read.

4. Comprehension

Graphics should be used as part of your contents. For some visitors who prefer visuals for more understanding of what you are trying to pass across to them.

The easier and simpler your contents marketing is, the easier it is for your visitors to find what they are looking for, the more enjoyable it is for the, thereby creating the best result.