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our integrated digital marketing strategies helped a luxury homestay achieve an escalating occupancy rate through direct booking
Perched in the beautiful hills of Mussoorie, The Log House is a luxurious homestay in Mussoorie offering state-of-art amenities and best-in-class stay to leisure travellers and guests. We helped the luxurious homestay increase its website visibility through SEO, generate high-quality leads organically through Social media marketing, and enjoy increased bookings.
The Objectives
- Establish a high-quality social media presence for the homestay.
- Converting highly engaged traffic into direct bookings.
- To Strengthen relationships with clients and create a database to pitch services in the future.
- Increase the amount of quality traffic arriving at the website, improve customer service, and promote consumer loyalty.
The Challenges
Lack of brand awareness
Outdated website technology
Reliance on booking portals
The action plan
With the mission to capture and win the minds of customers, we created a well-constructed brand strategy plan. Since Whizamet was aiming to develop a strong position in the luxury homestay market, increase the number of leads and eventually convert from these leads, it was essential to establish an image of our client right from the beginning.
1. Website designing & development
We knew that an outdated website or one not working properly leaves a poor impact on the guests. So, our team created a vibrant website leveraging the latest tools that reflected the unique characteristics of the homestay.
- We implemented accelerated mobile pages and progressive web app technology to boost the mobile experiences.
- We created a simple user-friendly site architecture to reduce the number of clicks.
- We also added a clear call to action across the site to help increase the number of contact forms.
2. Social media marketing
The second step was to incorporate social media directly into the business model for better communication with the customers.
- We implemented accelerated mobile pages and progressive web app technology to boost the mobile experiences.
- We created a simple user-friendly site architecture to reduce the number of clicks.
- We also added a clear call to action across the site to help increase the number of contact forms.
What we achieved
- Achieved 10X ROI from the digital campaign with a whopping conversion rate of 15%.
- Increase in brand presence by 3X times across all social platforms.
- 1 out of every 5 inquiries became a loyal homestay visitor.
- Increase in bookings from 5% to 20%.
- Increased quality leads organically.
3. Search engine Optimization
The primary objective of Homestay was to drive greater profitability, increase direct bookings and reduce reliance on online booking portals. Whizamet created immense growth in terms of organic traffic, increased visibility, and engagement with top-notch SEO tactics.
- We implemented accelerated mobile pages and progressive web app technology to boost the mobile experiences.
- We created a simple user-friendly site architecture to reduce the number of clicks.
- We also added a clear call to action across the site to help increase the number of contact forms.
Results
- We implemented accelerated mobile pages and progressive web app technology to boost the mobile experiences.
- We created a simple user-friendly site architecture to reduce the number of clicks.
- We also added a clear call to action across the site to help increase the number of contact forms.
