W H I Z A M E T

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Digital Marketing Training in Chandigarh

There is an ever growing demand of talented resources in the digital world, Whizamet is taking initiative to providing the best of and fully fledged knowledge to our students. The structure of our course is designed to provide you with true knowledge of the latest tools, techniques and marketing trends. Our talented faculty will guide you through the start till the end of the course until you become a guru in the field.

 

Career scope in Digital Marketing

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Career scope

As internet marketing is on a high rise, more Indians keep using the Internet as a means of communicating. Since it is a cost effective medium of spreading a message, it is very popular among the youth. As per a media report, today 500 million people access Internet regularly in India and that is jump of 600% in last six years. This will give you an idea about the scope of Digital Marketing .

Course Module

M 01: Digital Marketing Fundamentals

DIGITAL MARKETING

Section 01: Marketing v/s Sales
Section 02: Marketing Mix and 4 Ps
Section 03: What is Digital Marketing
Section 04: Inbound vs. Outbound Marketing
Section 05: Content Marketing
Section 06: Understanding Traffic
Section 07: Understanding Leads
Section 08: Strategic Flow for Marketing Activities

M 02: Website Planning and StructureL

DIGITAL MARKETING

Domains
Buying a Domain
Website Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page
Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages
SEO Overview
Google Analytics Tracking Code
Website Auditing Designing WordPress Website

M 03: Facebook Marketing for Business

DIGITAL MARKETING

Level – 1
Profiles and Pages
Business Categories
Getting Assets Ready
Creating Facebook Pages
Page Info and Settings
Facebook Page Custom URL Invite Page Likes
Featured Video
Pin Post and Highlights

DIGITAL MARKETING

Level - 2 Facebook Ad Campaigns
Organic v/s Paid
Defining Ad Objective
Performance Matrix
Ad Components
Designing Creative Image
Facebook Ad Structure
Setting up Facebook Ad Account
Create Ad - Targeting
Create Ad - Budgeting
Create Ad - Creative
Content and CTA
Boosting Page Posts
Page Promotion
Video Promotion
Similar Ads and Audiences
Tracking Pixels Code
Remarketing - Website Visitors
Custom Audiences - Look Alike
Custom Audience - Saved Group
Managing and Editing Ads
Ad Reports and Ad Insights
Billing and Account

DIGITAL MARKETING

Level - 3
Facebook Advance Strategies
Facebook Business Manager People
Pages and Roles
Ad Accounts Configurations
Ad Agencies and Assigning
Shared Login for FB Business A/c
Power Editor - Most Advanced
Email Targeting on Facebook
Facebook Offers
CTA on Page
Posts for Location
Save Time with Third Party Tools
Case Studies
Practical Examples

M 04: Google Ad words and PPC Advertising

DIGITAL MARKETING

Level – 1 Google Ad words
Basics Understanding Ad words
Google Ad Types
Pricing Models
PPC Cost Formula
Ad Page Rank
Billing and Payments
Adwords User Interface
Keyword Planning
Keywords Control
Creating Ad Campaigns
Creating Text Ads
Creating Ad Groups
Bidding Strategy for CPC
Practical Examples

Level - 2 Google Ad words Intermediate
PPC, CPM, CPA
Other Measuring Tools
Bidding Strategy on Location
Bidding Strategy on Schedule
Bidding Strategy on Devices
Conversion Tracking Code
Designing Image Ads
Creating Animated Ads
Examples on Animated Ads
Creating Video Ads
YouTube Video Promotion
Hi-Jack Competitor’s Video Audience
Practical Examples

Level - 3 Google Ad words Advance Level
Remarketing Strategies
Remarketing Rules
Remarketing Tracking Code
Linking Google Analytics
Designing Remarketing Images
Shared Budget
GWD Software

M 05: YouTube and Video Marketing

WEBSITE DESIGNING

Level - 1 YouTube Marketing Fundamentals
Video Flow
Google Pages for YouTube Channel
Verify Channel
Webmaster Tool – Adding Asset
Associated Website Linking
Custom Channel URL
Channel ART
Channel Links
Channel Keywords
Branding Watermark
Featured Contents on Channel
Channel Main Trailer
Uploading Videos
Uploading Defaults Creator Library Practical Examples

Level - 2 YouTube Marketing Advance
Channel Navigation
Video Thumbnail
CTA – Annotation
CTA – Extro
CTA – Cards for Mobile
Redirect Traffic to Website
Post Upload Enhancements
Live Broadcasting
Managing Playlists
Managing Comments
Managing Messages
Monetization with Ad sense
Paid YouTube Channel
Channel Analytics
Real Time Analytics

Level - 3 Video Making for YouTube
How to make videos
Camera Angles
Setting up Lightings
Shooting Techniques
Editing Videos
Editing Audio
Background Music
White Board Animation
Publishing HD Videos
On Hands Training on Video
Editing Software
Practical Examples Creating Animated Contents

M 06: E-mail Marketing for Business

Level -1: Email Marketing – Content Writing
Email Machine – The Strategy
Email Frequency
Why People Don’t Buy
The Fuel – Value
Triggers in Email using 4Ps
Sequence of Email Triggers
Email Example – Topic
Email Example – Intro
Email Example – Product
Email Example - Secondary Value
Email Example - Fear Email
Example – Regret
Email Example – Ask for Sales
Email Example – Reinforcement
Email Example – Offers Announcements
Email Example – Urgency
Email Example – Cross Sales
Email Example – Re-Engagement
Email Example – Buyer vs. Consumer

Level -2 Email Marketing Advance Level
Email Software and Tools
Importing Email Lists
Planning Email Campaign
Email Templates and Designs
Sending HTML Email Campaigns
Web Forms Lead Importing
Integrating Landing Page Forms
Campaign Reports and Insights
Segmentation Strategy
Segmentation Lists
Auto-Responder Series
Triggering Auto – Responder Emails
Auto Responder Actions

M 07: Lead Generation & Marketing Automation

Marketing Automation Tools
Email Campaigns
Email Autoresponder
SMS Autoresponder
Creating Landing Page
Landing Page CTA
Lead Generation Strategy
Capturing Leads from Sources
Website Widgets
Lead and List Management
CRM Integration
Sales Integration
Products Integration
Business Reporting
Lead Source Link Building
Lead Tracking Features
WebHooks and Connectors
Complete Automation Strategy

M 08: Ecommerce and Payment Gateway

ecommerce Business
Planning ecommerce Website
Product Placements
Product Grouping
Promoting ecommerce Website
Remarketing Products
Understanding Coupon System
Appointing Affiliates for Products
Cross/Up/Down Selling
Payment Gateway in India
Application and Documentation
Collecting Online Payment
Web Store using Payment Gateway
Web Fronts using Payment Gateway
Invoice Payments through Emails
SMS Invoice Payments
Integrating Payment Gateway
Payment Links and its Promotion
Affiliates for Payment Links

M 09: Remarketing Strategies – Advance Level

Re-Marketing Flow
Email Re-Marketing Strategy
Segmentation Re-Marketing Strategy
Facebook Remarketing
Google Adwords Remarketing
Marketing Machine Bucket Filling
Dynamic Re-Marketing for ecommerce
Pixeling and Tracking Cycle
Video Remarketing
Custom Audience Remarketing
Engagement Re-Marketing

M 10: Google Plus for Business

G+ Pages Ranks Higher
Google Plus Profile
Google Local Business
Google + Company Page
Adding Contact Links
Utilizing +1 Button
Managing Circles
Posting Contents
Google Hangouts
Social Relevance to G+ in Adwords
Sharing G+ Buttons on Website
Hash Tags and Mentions
Review and Testimonials
G+ Mobile App
Integration with Website

M 11: LinkedIN, Twitter and Pinterest Marketing y

LinkedIN -The hub of B2B Networking
Creating LinkedIN Account
Updating Contact Information and Links
Designing Profile and Summary
Managing Connections
Advance Searching
Who Viewed Your Profile
Endorsements - Publishing and Receiving
Creating LinkedIN Company Page
Updating Products and Services
Creating Showcase Pages
Engaging with Updates
Running Paid Campaigns
Recruitment through LinkedIN
LinkedIN Groups
LinkedIN Mobile App

M 12: Google Analytics and Webmaster Tool

Web Analytics
Integrating with Website
Measurement Metrics
Accounts and Profiles
Analytics Reporting
Sorting, Filter and Time Chart
Audience Segmentation
Traffic and Behavior Reports
Remarketing Audiences
Goals and Conversion Reports
Developing Intelligence Report
Google Webmaster Tool
Setting up Tool for SEO
Adding and Managing Assets
Integrating Webmaster Tool
Site Map and Site Links
Search Traffic and Links
Google Indexing Managing
Crawl Errors
Managing Security Issues

M 13: Search Engine Optimization (SEO)

Understanding SEO
SEO Keyword Planning
Meta Tags and Meta Description
Website Content Optimization
Back Link Strategies
Internal and External Links
Optimizing Site Structure
Keywords in Blog and Articles
On Page SEO
Off Page SEO
Local SEO
Mobile SEO
Ecommerce SEO
Optimizing with Google Algorithms
Using Webmasters Tool
Measuring SEO Effectiveness

M 14: Affiliate Marketing & Google Ad Sense

Understanding Affiliate Marketing
Sources to Make Money Online
Selecting Affiliate Program
Applying for an Affiliate
Building Assets for Affiliate Promotion
Payments and Payouts
CPC, CPA, CPI and other metrics
Getting Most Conversions
Day to Day Work Scheduling
Managing Affiliate Accounts
Blogging
Google Ad Sense Account Setup
Placing Ads on Website
Placing Ads on Blogs
YouTube Video Monetization
Allowing and Blocking Ads
Performance Metrics
Ad Sense Administration

M 15: Case Studies and Practical Assignments

Case Studies and Practical Assignments
We have experience of running more than 1000 Ad Campaigns. We will share Case Studies and Advance Strategies.
We will also give you Practical Assignments for Website, Ad Designing, Email Content Writing, Affiliate Promotions, SEO and many more.
So that you not only learn Digital Marketing but you can actually implement Digital Marketing Strategies for your or your client’s business.

M 16: Google Certification Program Training

Section 01: Registering Google Certification Program (Free)
Section 02: Training for Google Adwords Certification
Section 03: Training for Google Analytics Certification
Section 04: Training for Google Video Advertising Certification
Section 05: Sample Test Papers for Google Certification Examination
Section 06: Online Exam for Certified Digital Marketer from MagnetMarketing.in

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