GOOGLE SHOPPING
ADS
Unlock new growth opportunities with Google Shopping ads
We’re here to maximize your google shopping success
Our Google Shopping Approach
We’re not here to cover the basics of your feed. We offer you proven optimization approaches to design your customized strategy.
Google Shopping Management
We are not the ones who just set up and forget. Right from setting up your campaign to bids to monitoring, we handle everything so that you can focus on what you’re best at-taking care of your business.
Reporting And Insights
We constantly monitor & optimize your Google Shopping Campaigns by leveraging advanced techniques. Our every activity is backed by detailed reporting so that you have a clear view of the results achieved.
Shopping Campaign Management
We continually monitor and fine-tune your Google Shopping campaigns, applying advanced optimisation techniques to ensure higher visibility and an effective allocation of your overall budget.
Our Google Ads Process
Onboard
The initial stage of our Google Ad Shopping Process comprises a discovery call between you and our marketing experts.
This one-on-one session will be the basis for deciding roles and responsibilities. We’ll let you know the estimated time for delivering results besides making sure that we have the necessary information for commencing further work. This conversation will also be about getting familiar with your business, marketing goals, and key performance indicators.
Set Up
The set-up stage commences with managing your feed. In the Google Merchant Center, you’ll find a spreadsheet that outlines the products used to build shopping ads. Optimizing this feed will make sure that you’re garnering the attention of the right shoppers.
We’ll help you in creating campaigns, setting smarter bids, and optimizing for better results. With our Google Ads Management services, you’ll be able to optimize product type, description, price, and brand. We’ll direct our efforts towards achieving your business goals.
Review
After your campaign is created, you can gain unlimited access to web-based reporting to know how your campaign is progressing. We’ll provide you with a detailed monthly report outlining the prior month’s results and the strategies for the next month.
Our team will analyze your goals to customize reports focusing on your key performance indicators. We will continuously review your campaign performance and modify your remarketing techniques to widen your reach.
Refine
Based on the information collected during the onboarding and review stages, we’ll optimize your campaign for better results. We’ll focus on the following parameters in the refining stage:
- Building high-quality ads
- Designing a campaign structure that aligns with your goals.
- Making decisions for optimization and growth based on reports.
FAQs
Yes, It is! But it also depends on the kind of products or services you’re offering. Generally, Google ads are a perfect platform for e-commerce sites where retailers can display their products alongside others. However, most brands also consider the fact that as compared to text ads, shopping ads have a higher conversion rate, higher CPR, and lower CPL’s.
Google Shopping ads work by utilizing the data about product types in your product feed. Google then leverages its own keyword data to display the ads.
Google shopping ads appear on the shopping tab on Google search, on websites of search partners, and on the google display network.
Generally, Google Shopping Ads deliver results within 90 days. Although the effects are immediate, it takes some time to optimize and refine them to reach the highest level of performance.
Every factor has different performance indicators, and the optimization process is all about building data and focusing on your strengths.
Get in touch with us, and you can begin your journey in creating optimized Google Shopping ads.
