American Smart Trucking is a prominent truck dispatch company in the USA that provides professional truck dispatch and related services to owner-operators, carriers and trucking companies who are frustrated with managing back-office operations and wasting their time on low-paying freight. The company alleviates the burdens of owner-operators, carriers and drivers by helping them find loads, negotiate rates, manage paperwork and much more so that they can focus on important aspects of their business rather than worrying about back-end tasks.
American Smart Trucking intended to expand its network and was looking to hire drivers, owner-operators and carriers for their truck dispatch services. Their aim was to not only increase the number of professionals using their truck dispatch services but also to become a reliable partner in the trucking and logistics industry.
When looking to expand a customer base, there are countless challenges that one has to encounter. The biggest challenge was the limited network. American Smart Trucking struggled with a limited network of drivers, owner-operators and carriers. The challenge was to expand their network to attract potential clients for their dispatch services.
The second challenge was limited search engine visibility. A robust digital marketing strategy was required to increase search engine rankings and attract an extensive and qualified pool of carriers, owner-operators and drivers.
High competition in the truck dispatch industry was yet another challenge that prevented our client from being a trusted partner for truck dispatch. The increased competition made it extremely challenging for American Smart Trucking to stand out from the competition.
To overcome these challenges and meet our client's objectives, we developed powerful online marketing strategies that included targeted online advertising, paid ad campaigns, social media campaigns and search engine optimization to attract drivers, carriers and owner-operators.
Our digital marketing strategies led to a substantial increase in job applications from drivers, owner-operators and carriers. We successfully hired thousands of owner-operators, carriers and drivers that increased the company’s customer base and contributed to revenue growth.
Furthermore, with our consistent SEO efforts, we improved the company’s search engine rankings, positioning them on the first page of search results. In addition, by actively engaging with the company's potential clients on social media channels, we were able to build strong connections with them and drive positive feedback and reviews that strengthened our client’s reputation and credibility in the trucking dispatch industry.
