Our homestay client was a proud owner of six homestays in Mussoorie-The Log House, The Silverton Chalet, The Horizon Villa, The Mini Horizon, The Pink Magnolia Cottage and The Eleven Oaks. The owner provided the finest collection of luxury villas, charming cottages and pet-friendly homes for a relaxing staycation in Mussoorie with homely comforts and modern amenities.
The homestays’ owner aimed to increase the number of bookings and occupancy for each property. Additionally, she intended to boost search engine rankings for all 6 properties and wanted to have a consistent presence on social media platforms.
The initial challenge was the limited online visibility of all 6 properties on online platforms. Outdated websites and inactive presence across social media platforms were the biggest roadblocks in bookings. Navigational challenges and the complex booking process were another challenge that we had to tackle. Furthermore, to cater to a diverse segment of guests, we required strong marketing strategies.
To increase bookings and occupancy rates for all 6 properties, we implemented multifaceted marketing strategies that combined paid ads, search engine optimization, website designing, and social media management.
Within the first quarter of implementing our digital marketing strategy, we were able to significantly increase online bookings and occupancy rates across all 6 properties, leading to increased revenue for our client. The redesigned websites resulted in increased user engagement and reduced bounce rates.
Our SEO strategies improved search engine rankings and organic traffic. We positioned “The Log House” on the first page of Google search rankings. Moreover, with our SMM strategies, we contributed to substantial follower growth on social media platforms for all properties and garnered positive reviews from clients.
