Web design and content writing goes Pari Passu. Your content shows how consistent your online presence is.
I will say, without a valuable content, there won’t be a driving force to drive your customers into action. Your competition with other competitors might be shaky, which eventually leads to getting loss in the crowd.
Users they say, stay on a web page for at least 20 seconds, but without a great content, there might not be great exposure of your website which if not visited consistently may not appear on the search engine.
A great content builds a large context which then converts random visitors into regular customers. Your content should involve the entire question your customer may have throughout your consumer journey. There must be a regular update of your contents. When a customer keeps reading the same content every time, they loss interest and might move to the next available one.
Your website can only generate leads with proper web design and great content marketing.
When your website is accessible, your contents will also be accessible. Make sure your designs are not created in a way that will slow down the accessibility to your website. Make your website easy and simple to use. You can incorporate a search feature so visitor can quickly get across the information they need. They don’t have to dig and did into pages before they find what they need, this can sometimes be irritating and exhausting, and this may make them to move unto the next easiest website. When content is published on your website it should be easy to access.
Professionalism should be what defines your site. when your website is visited, the quality and professionalism of your design and contents will be judged by visitors on your website. You might have a great content, but when the designs are not the eye-catching type, it can as well turn people away. If its not appealing, users may not trust your value. Your design must not be too overcrowded, but let it show how professional you are. This then builds confidence in your visitors and your visitors are able to remain on your site.
When there is inconsistency in the fonts of your contents, for example, where too much font colors and sizes are used, this becomes less appealing. The visuals of your site should be consistent where same font is used for the body and another used for the tags and titles. Readable fonts should also be used. Your content might have the right information, but when it’s not readable by your visitors, it may become tiresome; your body copy fonts should also be large enough to read.
Graphics should be used as part of your contents. For some visitors who prefer visuals for more understanding of what you are trying to pass across to them.
The easier and simpler your contents marketing is, the easier it is for your visitors to find what they are looking for, the more enjoyable it is for the, thereby creating the best result.