PPC or Google ads are one of the most effective tools to drive increased traffic to your website. With Google Ads, you can easily calculate the cost of your ad and the conversions they deliver. Google Analytics provides invaluable insights to help you know how many people engage with your website after clicking your website.
Furthermore, it also shows the number of conversions and the number of people who left your website. Google Analytics reports offer valuable data to help you understand your website’s performance. A PPC agency in the USA understands the power of Google Ads in driving high-quality traffic and generating conversions.
In this blog, we’ll discuss 6 essential types of Google Analytics reports that every PPC Agency in the USA should use to get the best results from Google Ad campaigns.
The landing pages of your PPC campaign are one of the best ways to gain insights about organic traffic. Since every landing page is designed around a specific product or keyword, the organic keyword report can help you understand how your landing page is performing and driving traffic. You can customize this report according to your requirements and specific needs.
The Traffic Acquisition Reports help you understand where your website traffic is coming from, whether through search engines, website referrals, or social referrals. In addition, this report familiarizes you with the most successful online marketing tactic driving traffic to your website. Through this report, you can understand which channels are useful for your business and which are not. A PPC agency in the USA can use this data to allocate budgets efficiently and focus on high-performing channels.
The Mobile Performance Report helps you understand whether your website is optimized for mobile or not. Moreover, it helps you identify the areas that require improvement. For example, if the mobile performance report shows an increased bounce rate for Android and average sessions for iOS, it’s a clear indicator that you need to improve your website for Android users.
The Destination URL report provides information about PPC metrics linked to each URL. The Google ads structure is divided into three levels, including account, campaign and ad group. To determine the metrics of each URL, the metrics of the account, campaign, and ad group are combined depending on the scope. This report helps in comparing the performance of different pages against each other and helps identify the URLs that are driving increased traffic. A PPC agency in the USA can leverage this data to enhance ad copy, optimize landing pages, and improve overall campaign performance.
A Matched Search Queries Report helps marketing professionals gain insight into the actual search terms users entered that triggered your ads or search engine content. In today’s modern era, the queries entered by users on search engines are becoming more complex day by day. The Matched Search Queries Report allows marketers to understand user intent, optimize keywords, and enhance bidding strategies, helping to improve the overall campaign performance.
A site search report helps marketing professionals gain insight into what type of content users are searching for within a website. It helps understand visitor intent, identify content gaps, and enhance site navigation. This report is easy to set up and can also provide valuable insights into user behavior while they are using your website. Through these reports, you can enhance your website’s structure and other elements and deliver an improved user experience to your website users.
Google Analytics is an indispensable tool for PPC professionals looking to optimize campaign performance, improve conversions, and maximize return on investment. By leveraging the six essential reports discussed in this blog, advertisers can gain deep insights into user behavior, campaign effectiveness, and areas for improvement.
By consistently analyzing these reports, businesses can make data-driven decisions, refine ad targeting, optimize bids, and enhance landing page experiences. If you’re looking to scale your campaigns, partnering with an expert PPC agency in the USA can help you unlock the full potential of Google Analytics and maximize your advertising success.